Your data holds the key

Your data holds the key

In order to compete for larger contracts, smaller suppliers need to drive targeted sales campaigns that reach the right people with the right product, at the right price, at the right time. And all this on a lower budget than their bigger counterparts. But correct use of data and technology could be the answer, writes Paul Black, ceo of sales-i for ECJ.

The cleaning industry is worth more than €20 billion (£17.5 billion) worldwide, with contract cleaning services alone generating a profit of €116 million. There’s little doubt it’s a lucrative sector, yet many smaller suppliers are b ...Read more

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